What is iBOOD
iBOOD stands for Internet’s Best Online Offer Daily. Since 2005, we have been all about surprisingly good deals, special products and the daily feeling of: let’s see what’s online today. On 26 September 2005, Europe’s very first daily deal went live. Every night at 00:00, one new A-brand deal appeared online at the best price we could find. The term ‘daydeal’ had yet to emerge at the time, but it quickly became a phenomenon. And to be honest: we never expected this when we started.
How does iBOOD work?
The idea behind iBOOD is still the same as it was back then: we look for eye-catching deals from well-known brands and offer them temporarily at a competitive price. Sometimes they are gone within a few hours, sometimes they stay online a bit longer. But the offer is constantly changing. As a result, iBOOD feels less like a traditional webshop and more like a place where you discover something new every day. From tech and smart home to tools, kitchen appliances, outdoor gear and trainers: no day is the same here.
What is iBOOD known for?
Probably mostly for deals. Lots of deals. But also for the community around it. Early on, visitors could discuss deals, share experiences and ask questions on the product forum. That grew into one of the things iBOOD really became known for. Even better: regularly, a Product Expert from the brand even joined the forum to answer questions directly. Not standard customer service answers, but someone who actually knew the product. This proved to be a hit.
How did iBOOD grow?
Quite quickly actually. After the Netherlands, iBOOD expanded to Belgium, Germany, Austria, Poland, the United Kingdom and Ireland, among others. In Germany, iBOOD even won the ComputerBild Testsieger designation in 2008. And in the Netherlands? There, the community voted iBOOD to the title of Website of the Year in 2009. An award that was subsequently won even more often.
What is the iBOOD Hunt?
If you have been on iBOOD for any length of time, you know it anyway: the iBOOD Hunt. During the Hunt, deals follow each other in rapid succession. As soon as a deal is sold out or the timer runs out, the next offer immediately appears. Fast, chaotic and surprisingly addictive. And then, of course, there was the legendary iBOOD BOX. A mysterious box full of unknown products that was so popular that our servers sometimes spontaneously fell over. Good times 😉
Has iBOOD always stayed the same?
Absolutely not. Over the years, iBOOD grew considerably. In 2012, it added additional categories such as Home & Living and Health & Beauty, later followed by many more types of deals. In October 2014, a completely revamped platform went live; the site you’re looking at now. A big step forward, because believe us: for years, visitors were asking for things like a shopping cart or product variations in different sizes and colours. That sounds quite normal now, but once it was pure science fiction here 😉.
And after that?
In 2015, MediaMarkt took a majority stake in iBOOD and the company continued to grow. Behind the scenes, more and more people joined with the same mission: to find the best deals on the web every day. Later, new categories were added, such as DIY deals and even travel deals. In 2019, management bought back iBOOD together with investor Whale. Since then, the focus has returned fully to iBOOD as a brand, entrepreneurship and, of course: deals.
Why do people visit iBOOD every day?
Because there is always something new. Some visitors come specifically for a good tech deal. Others just scroll through the latest deals during lunch or on the way home. And sometimes you discover a product here that you didn’t know you wanted five minutes earlier. In fact, that’s exactly the idea.
Just to recap
- Operating since 2005
- Started with the first daily deal in Europe
- Daily changing deals from well-known brands
- Large community of deal seekers
- Known for the iBOOD Hunt and the iBOOD BOX
- Active in several European countries
- Still looking for the best deals on the web every day
Whether you’ve been reading along on the forum for years or enter today for the first time: welcome to iBOOD.
iBOOD stands for Internet’s Best Online Offer Daily. Since 2005, we have been all about surprisingly good deals, special products and the daily feeling of: let’s see what’s online today. On 26 September 2005, Europe’s very first daily deal went live. Every night at 00:00, one new A-brand deal appeared online at the best price we could find. The term ‘daydeal’ had yet to emerge at the time, but it quickly became a phenomenon. And to be honest: we never expected this when we started.
How does iBOOD work?
The idea behind iBOOD is still the same as it was back then: we look for eye-catching deals from well-known brands and offer them temporarily at a competitive price. Sometimes they are gone within a few hours, sometimes they stay online a bit longer. But the offer is constantly changing. As a result, iBOOD feels less like a traditional webshop and more like a place where you discover something new every day. From tech and smart home to tools, kitchen appliances, outdoor gear and trainers: no day is the same here.
What is iBOOD known for?
Probably mostly for deals. Lots of deals. But also for the community around it. Early on, visitors could discuss deals, share experiences and ask questions on the product forum. That grew into one of the things iBOOD really became known for. Even better: regularly, a Product Expert from the brand even joined the forum to answer questions directly. Not standard customer service answers, but someone who actually knew the product. This proved to be a hit.
How did iBOOD grow?
Quite quickly actually. After the Netherlands, iBOOD expanded to Belgium, Germany, Austria, Poland, the United Kingdom and Ireland, among others. In Germany, iBOOD even won the ComputerBild Testsieger designation in 2008. And in the Netherlands? There, the community voted iBOOD to the title of Website of the Year in 2009. An award that was subsequently won even more often.
What is the iBOOD Hunt?
If you have been on iBOOD for any length of time, you know it anyway: the iBOOD Hunt. During the Hunt, deals follow each other in rapid succession. As soon as a deal is sold out or the timer runs out, the next offer immediately appears. Fast, chaotic and surprisingly addictive. And then, of course, there was the legendary iBOOD BOX. A mysterious box full of unknown products that was so popular that our servers sometimes spontaneously fell over. Good times 😉
Has iBOOD always stayed the same?
Absolutely not. Over the years, iBOOD grew considerably. In 2012, it added additional categories such as Home & Living and Health & Beauty, later followed by many more types of deals. In October 2014, a completely revamped platform went live; the site you’re looking at now. A big step forward, because believe us: for years, visitors were asking for things like a shopping cart or product variations in different sizes and colours. That sounds quite normal now, but once it was pure science fiction here 😉.
And after that?
In 2015, MediaMarkt took a majority stake in iBOOD and the company continued to grow. Behind the scenes, more and more people joined with the same mission: to find the best deals on the web every day. Later, new categories were added, such as DIY deals and even travel deals. In 2019, management bought back iBOOD together with investor Whale. Since then, the focus has returned fully to iBOOD as a brand, entrepreneurship and, of course: deals.
Why do people visit iBOOD every day?
Because there is always something new. Some visitors come specifically for a good tech deal. Others just scroll through the latest deals during lunch or on the way home. And sometimes you discover a product here that you didn’t know you wanted five minutes earlier. In fact, that’s exactly the idea.
Just to recap
- Operating since 2005
- Started with the first daily deal in Europe
- Daily changing deals from well-known brands
- Large community of deal seekers
- Known for the iBOOD Hunt and the iBOOD BOX
- Active in several European countries
- Still looking for the best deals on the web every day
Whether you’ve been reading along on the forum for years or enter today for the first time: welcome to iBOOD.