Discover the legacy of deliciousness

For years, De Ruijter has been a cherished name in households far and wide, known for turning simple moments into celebrations with their delicious assortment of chocolate sprinkles, fruit toppings, and spreads. As one of the leading producers in their category, De Ruijter has continuously delighted families with products that combine tradition with a touch of modern flair. But what makes De Ruijter truly special? Let’s dive into this brand’s rich history and see why it’s a household favorite.

A sweet history

Founded over 150 years ago, De Ruijter has deep roots in the Netherlands, where the love for bread toppings began. What started with humble beginnings has evolved into a cultural phenomenon where De Ruijter is a staple in breakfast meals and snack times. Known especially for their famous chocolate sprinkles, or ‘hagelslag’ in Dutch, De Ruijter has captured the hearts and taste buds of millions. With continuous innovation, they’ve expanded their assortment to include a variety of flavors and textures, catering to both traditional palates and adventurous taste seekers.