Discover the Legacy of K-Swiss

For over 50 years, K-Swiss has been more than just a name in footwear—it’s a trailblazer. Born on the tennis courts in 1966 from the creative minds of two Swiss brothers, K-Swiss quickly ingrained itself in the fabric of sports and streetwear culture. Globally cherished for its enduring commitment to quality and innovation, K-Swiss shoes are synonymous with both style and functionality.

A Rich Heritage in Tennis and Street Culture

The genesis of K-Swiss lies in the brothers’ transformative vision: infuse the SFV (Swiss Flagship Venue) spirit into tennis footwear. From the iconic Classic ‘66, a pioneering shoe that defined on-court elegance, to the brand’s current collections, every piece is designed for champions. The Classic ‘66 was more than a shoe—it was a sensation, the first all-leather tennis shoe at the time. It set the pace for what tennis players, and later style aficionados, would come to demand.

Innovating Beyond the Court

But K-Swiss wasn’t content with just being a mainstay on the courts; it became a lifestyle phenomenon. Over the decades, the brand has continuously broken boundaries, expanding its collection to cater to fitness enthusiasts, casual wearers, and the fashion-savvy crowd. With innovations like the K-Swiss Tubes, Aero training shoes, and SI-18 Rannell, the brand has ensured that it remains at the forefront of athletic and casual footwear. Each offering is meticulously crafted, marrying advanced technology with the bold aesthetics that define K-Swiss.