NEW BALANCE
Engineered precision meets everyday comfort.
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Experience unmatched quality with New Balance
Since its inception over a century ago, New Balance has firmly established itself as a leader in athletic footwear and apparel, renowned for its commitment to quality craftsmanship, performance-enhancing technology, and timeless style. At iBOOD, we bring you exclusive deals on New Balance products that redefine comfort and performance standards, regardless of whether you’re hitting the gym or the streets.
A legacy of innovation and excellence
New Balance originated in 1906 as ‘New Balance Arch Support Company,’ focusing on innovative arch supports that improve shoe fit. Founders William J. Riley and Arthur Hall launched the business in Boston, where it quickly earned a reputation for groundbreaking solutions. Through the decades, New Balance evolved, stepping into the limelight in the 1960s with the introduction of trailblazing running shoes that became a staple for athletes worldwide. Today, every New Balance product represents the brand’s enduring mission to innovate and elevate.